ACHIEVEMENT AWARD WINNERSThe World’s Local Bank Well Positioned and Strongly Committed to China It is the third year since HSBC locally incorporated in China in April 2007. Local incorporation marked a new chapter in the Bank’s 140-year plus history in China and underlined HSBC’s long-term commitment to the country. As a locally incorporated entity, HSBC Bank (China) Company Limited (HSBC China) has a registered capital of RMB8 billion, and is one of the most strongly capitalised among locally incorporated foreign banks. The growing mass affluent in mainland China has brought about increasing demand for international banking services while HSBC is well positioned to meet these needs with its global network across 86 countries and territories. In mainland China, we focus on providing HSBC Premier to the Chinese mass affluent as well as customers with international banking needs. Leveraging the Group’s international expertise and global network, HSBC Premier is the world's first globally linked-up banking service, offering customers and their families international support, as well as tailored wealth management services to meet their financial needs at different life stages. Since the launch of HSBC Global Premier in 2007, the bank continued its efforts in enriching services under the Premier brand. In May 2009, HSBC China launched Premier Family Services, a unique one-stop solution designed in a timely response to its customers' increasing demand for family financial protection amid the global economic turmoil. This new proposition is the first of its kind among foreign banks operating in mainland China, offering integrated family financial planning including education, medical, home mortgage and retirement services. In support of the new services, the unique Financial Needs Analysis Tool (FNAT) was developed to help customers determine the gap between their assets and major family goals. Leveraging the global platform of HSBC Premier, the family services not only provide customers with protection within mainland China, but offer a safety net for customers who are working, studying or travelling overseas. In recognition of HSBC China’s personal financial services, the Asian Banker named The Asian Banker commended that in face of market difficulties in 2008, HSBC China’s client and deposit-taking growth prospects were superior when compared with other foreign banks in China. With the largest outlet and ATM network among all foreign banks in China, the bank was able to leverage its debit card breakthrough last year. The bank stayed well capitalised despite heavy investment demands brought by the opening of new retail outlets and controlled costs through improved operational efficiency, it added. In addition, HSBC China was ranked No.1 in 10 out of the 16 categories, including retail banking, in the “2009 Survey of Foreign Banks in China” conducted by PricewaterhouseCoopers, which is based on interviews with the CEOs and senior managers of 41 foreign banks in China. This ranking reflects how HSBC is viewed by competitors and industry peers. HSBC China Head of PFS Catherine Fok said, "2008 with the financial crisis and global market fluctuations was a challenging year for all financial institutions. The Asian Banker award and similar industry honours are especially precious for us as they recognise our unremitting efforts. We shall continue to provide enhanced international banking services to customers in China this year." In 2009, HSBC China plans to further expand its branch network to about 100 outlets by year-end from the current 88 outlets in 20 cities, which is already the largest among all foreign banks in mainland China. It will also continue to invest in people to further enhance customer service experience.
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