Pre-Conference Workshop

17 October 2012
14:00 –14:30 Registration
14:30 – 17:00 Pre Conference Workshop on Bank Marketing: Building your business around the customer & the role of technology

Banks have been promoting "Relationship banking" for several years, yet their operating models have revolved around products and not customers. True relationship banking requires a new operating model that eliminates the silos between products and provides a 360 degree view of the customers across all channels.

At this highly interactive workshop areas of main focus include:
• What can be learnt from the, Communications and Distribution industries.
• Highlights from Global Survey of Marketers” – September 2012.
• E-commerce in the age of the customer – "pull" or "push" strategy; which is   better?
• Analytics-driven process to manage multichannel customer communications
• Learn how to manage, measure and plan marketing activities & understand customer   behavior
• Understand managing and tracking leads generated to engage with the customer
• How to Increase revenues by improving the customer experience through social media


Jason Kelley, Managing Partner, Business Analytics, ASEAN IBM Global Business Services

Vince Leat, IBM’s Enterprise Market Management Leader, IBM Software Group, ASEAN

Jean-Philippe Desbiolles, Consulting Partner Global Business Services, Singapore, IBM
17:00 – 18:30 Preconference Cocktail

Trainers Profiles:
Jason Kelley is Managing Partner for Business Analytics in ASEAN. With more than 20 years of experience in the industry, Jason leads worldwide industry solution efforts in financial services for IBM’s Global Business Services team. Jason has experience across the IBM organization within the Software Group, Global Technology Services, and now Global Services.
Vince Leat, focuses on helping businesses use technology to enhance their various channels of customer outreach to deliver advanced cross-selling relevant to the targeted market segments. Prior to this role, Vince was the Financial Services Leader for IBM Software Group in ASEAN. Before joining IBM, Vince was a banking executive in Australia for over 25 years managing functional areas including finance, treasury, product development, strategic planning, credit cards and marketing with one of Australia's leading banks.
Jean-Philippe Desbiolles is currently consulting partner at IBM’s global business services. With 15 years of experience in financial services, mainly in Europe, he leads important transformational projects in the customer relationship management space for retail and private banks. Prior to this, he has also been involved in specific projects in payments, human resources, credit & collection, and core banking package selection process & implementation.

Bank Data and Analytics
Conference Day 1

18 October 2012
08:00 – 09:00 Registration
09:00 – 10:00 Opening Keynote

Welcome note

Data and Integrity in the Financial Services Industry
with Tony Chew, Director Specialist Advisor, Monetary Authority of Singapore

Tony Chew, one of the leading regulators in the area of technology risk has been an advocate of greater focus on integrity failures (people, systems, data) and cyber attacks. He notes that the banking world is currently in a myriad of risk management issues relating to governance, responsibility & accountability, security, system reliability and resiliency. Mr Chew will share his insights as the industry undergoes regulatory compliance and sets its moral compass.

The Idea of Sharing Data in a Highly Competitive World
with Philip Winckle, Former Chairman, Pan European Credit Data Consortium

Mr Winckle has driven an international initiative to collect scarce credit default data from banks throughout the world to pool them for their own analysis and benchmarking.  Although there is a drive to expand this program into Asia, the biggest issues for contributing banks has been collecting data in a high quality and detailed way. Mr Winckle will discuss why sharing data is not anathema to competition.

10:00 – 10:30 Coffee Break
10:30 – 11:30 Silos, enterprise-level knowledge and business models in financial services

• Post recession re-engineering of business models
• Accessing and using intelligent data
• Best practices for justifying technology ROI
• Big data & its Mobility
• Access to market-critical data
• Secure mobile applicationsI
• Real benefits to the banking industry

Speakers/ Panelists include:
Eric Sandosham, MD & Head of Asia Pacific Decision Management, Citibank
Mark Bands, Data Stream Lead, OTC Derivatives Program, ANZ Institutional Bank
Jason Rose, VP-Business Intelligence Marketing, SAP
Guruprasad Gaonkar, Head of Financial Services Industry, SAP South East Asia
11:30 – 12:30 Leveraging Customer insight in a multi-channel world

• A holistic view on leveraging customer insights to maximize portfolio profitability
• Evolution of sharing data
• Beyond predictive service

Speakers/ Panelists include:
Amit Ramesh Punjabi, Customer Experience Program Manager, Standard Chartered
Yorgos Moschovis, Head of Business Intelligence & Analytics, Singtel
Saloni P Ramakrishna, Principal Architect, Analytical Applications, Oracle Financial   Services
12:30 – 13:30 Luncheon
13:30 – 14:30 Predictive and Quantitative Analytics

• All data isn’t equal
• Should identification of problems precede data or technology
• Extracting the right meaning from structured or unstructured data
• Predictive Analytics
• Quantitative Analytics
• Quantitative Development

Speakers/ Panelists include:
Mike Sherman, Head L!ving Analytics, Group Digital L!fe, Singtel
Isac Jacob, Vice President, Enterprise Services
Ivan Teh, Managing Director, Fusionex

Moderated by: Foo Boon Ping, Managing Editor, The Asian Banker.
14:30 – 15:00 Tea/Coffee Break
15:00 – 16:00 Data Outsourcing or In-sourcing, what’s the trade-off?

• Data storage - medium, location, retention period, destruction of data
• Do we even understand our own cost base before we outsource our data management?
• What is the real value in outsourcing?
• What can be expected from outsourcing service providers?
• What are the risks and benefits of outsourcing or in-sourcing
• How are we organised around Big Data?

Speakers/ Panelists include:
Scott Thiel, Foreign Legal Consultant, DLA Piper, Hong Kong
Zainal Adnan Zakaria, Regional Head Compliance Department, MayBank

Moderated by: Baron Laudermilk, Research Analyst, The Asian Banker
16:00 – 17:00 Creating Customer Intimacy & the Customer-of-One
Wealth management and SME banking where a financial institution has to unify profile and create intimacy and KYC is the key

• New trends in unifying transaction and product data
• Data mining: the future after Data marts
• Managing customer retention with high bars of customer expectations.

Speakers/ Panelists include:
Shantanu Srivastava, VP, MicroStrategy South Asia
Luca Griseri, Head of Financial Services, Singapore & Malaysia, The Nielsen Company
Ben Gaff, Director Customer Intelligence Practice, Experian Asia Pacific

Moderated by: Foo Boon Ping, Managing Editor, The Asian Banker.

*Please note that speakers and topics listed above are in various stages of invitation and confirmation.

For more information, contact Mr. Oliver Blokland, Programme Manager at: (86)10 5869-3492 or

Bank Data and Analytics Conference Day 2

19 October 2012
08:00 – 09:00 Registration
09:00 – 10:00 Closing the Loop in Consumer and Social Analytics

The Living Analytics Research Centre (LARC) is developing new concepts, projects and tools for consumer and social analytics which are being conducted in real-world, field settings with collaborating partners from banking, telecommunications, retail, tourism &, leisure, and digital lifestyle. LARC works closely with LiveLabs, SMU's automated behavioral experimentation service, which uses a committed participant base of thousands of users for real-time, location-aware, longitudinal experiments. This talk will provide an overview of LARC’s distinctive aspects of experiment-driven, closed-loop analytics & will illustrate these concepts in banking and several other consumer and social settings. Implications of this approach to analytics for improving consumer and social insight will also be discussed.

Speakers include:
Professor Steven Miller, Vice Provost (Research) and Dean, School of Information   Systems Singapore Management University (SMU)
Professor Michael Finegold, Assistant Professor Carnegie Mellon University
10:00 – 10:30 Tea/Coffee Break
10:30 – 11:30 Basel III and the Data challenge

• The Basel III requirements on data
• Granulizing credit data
• Driving profitability through compliance
• Regulatory challenges.
• Optimizing strategies for effective use of capital

Speakers/Panelist include:
Philip Winckle, Former Chairman, Pan European Credit Data Consortium
Zainal Adnan Zakaria, Regional Head Compliance Department, MayBank
Burak Alper, Director SEA Operations, Experian Decision Analytics

Moderated by: Foo Boon Ping, Managing Editor, The Asian Banker.
11:30 – 12:30 The Big Data Debate

The challenge after accumulating big data is being able to then line it up so that it's meaningful. One can gain an information edge even with publicly available data because most people do not have the capability of analyzing the vast quantities of the available data. How will business be able to unlock the potential in analyzing big data for risk management, price discovery, and industry trend analysis?

• Asking the right questions of the data
• Discovering the enabler that gets products, applications and even customized   messages quicker and cheaper into the market.
• Moving Big Data to the core of a financial services business
• Transaction fraud detection: Increasing the ability to learn
• Balancing security and working Social Media

With Dr. Oliver Chen, Deputy Director, Risk Management Institute, National University of Singapore.

Moderated by: Baron Laudermilk, Research Executive, The Asian Banker
12:30 – 13:30 Luncheon
13:30 – 15:00 How to succeed in Digital marketing, Gamification & Apps

Gamification has revolutionized digital/social marketing trends. Gamification takes a behavior-focused approach to driving digital engagement, engaging with customer and they drive the interaction. Others are building these and new apps on Facebook allowing customers to make payments to third parties & Facebook friends through networks. In this session we will explore the exciting ideas of gamification & Facebook (-Bank) and their use over traditional internet banking interfaces.

Speakers/Panelist include:
Alvaro Moron, Innovation Manager at BBVA, Spain
Charles Hough, SVP & GM Asia-Pacific, Lithium Technologies
Alban Villani, Managing Director, Forever Young Creative

Moderated by: Enoch Ch’ng, Associate Professor of Information Systems (Education), Singapore Management University
15:00 – 15:30 Tea/Coffee Break
15:00 – 16:00 A panel discussion on “The role of the Chief Marketing officer”

• Evolving role of Chief Marketing Officer (CMO).
Customer analytics reshaping marketing
• Impact of digitization on role convergence of CMO/CIO
• Increasing influence of CMOs on organizational strategy

Panellists Include:
Basker Rangachari, Chief Marketing Officer, Hong Kong & NEA, Standard Chartered   Bank
Philip Brett, President South & Southeast Asia, TBWA Group, Asia Pacific

*Please note that speakers and topics listed above are in various stages of invitation and confirmation.

For more information, contact Mr. Oliver Blokland, Programme Manager at: (86)10 5869-3492 or

Insurance Data and Analytics Roundtable

18 October 2012
10:30 – 11:.30 Registration
11:30 – 14:.00 The Future of Insurance Roundtable 

Welcome Notes and Introductions

Basic Asian Banker Research presentation to kick start the session

Panel Dialogue over lunch
Featuring a panel of leaders in the insurance industry who will discuss how regulation and competition makes them demand for data and analytics more than ever before:

• Impact of Solvency II and Regulation
• Where are we with our investment strategies
• What it means to be a Data Centric Organisation
• When will Usage based insurance (UBI) become a reality
• Collaborations and bancassurance
• Direct Channels and harnessing social media
• How we benchmark customer service levels

Conclusions and take aways
The proceedings of the Roundtable will be documented and published as an indispensable reference for the participants.

*Please note that speakers and topics listed above are in various stages of invitation and confirmation.

For more information, contact Mr. Oliver Blokland, Programme Manager at: (86)10 5869-3492 or

Market Data and

Analytics Roundtable

19 October 2012
10:30 – 11:30 The Markets of the Future Roundtable

The Markets and Exchaanges industries are going through one of their most fundamental changes taking place today. The purpose of this roundtable is to take stock of the key elements

Building Central Counterparties and OTCs in Asia
• Streamlined trading processes
• Integrated data platform

Value at Risk in a universal banking model
• Risk trigger scenarios
• Seeing across Silos

Reference data and decision making
• Creating a unified structure
• Real time reference data

Compliance and Regulation
• Evolving organizational risk

Corporate actions and automation
• Reaching the full value chain
• ISO20022

Is technology becoming a distraction for customers as well as for companies?
• Effects of rapid changes in technology 

Conclusions and take aways
The proceedings of the Roundtable will be documented and published as an indispensable reference for the participants.

*Please note that speakers and topics listed above are in various stages of invitation and confirmation.

For more information, contact Mr. Oliver Blokland, Programme Manager at: (86)10 5869-3492 or

Dataworld 2012 is organized by The Asian Banker, the leading award winning conference organizer in the financial services industry. Visit us on
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