7.30 am – 7.35 am

Opening Key Note

Building robust and sustainable sales capabilities to gain customer confidence: Lessons from recent mis-selling incidences in Korea

The Asian Banker presentation will start off by explaining the research conducted through their survey on mis-selling complaints in Korea, Hong Kong and Singapore. It will conclude the discussion by providing recommendations to improve sales techniques while understanding the associated risks that come with them.
Mr. Chris Kapfer, associate director and head Asian Banker Research

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Effective Communication for Sustainable Sales Capability

This session will present insights around some of the parameters identified in the first session, particularly the increasing importance of effective communication in the selling of financial products. Avaya will discuss how     they work with financial institutions to enhance customer communication for sustained brand equity and profitability.
Mr Kyu Sung Chae – Director, Customer Service Applications, Avaya Korea.

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Q&A and Discussion